Frontend Engineer
Building performant, accessible solutions with clean, maintainable code for over 10 years.
A marketing site for a London-based dog training business offering 1-2-1 sessions, residential programmes, and group classes. Built to convert visitors through clear service pages, client testimonials, and a streamlined booking flow.
A marketing and booking site for a dog training business, with Calendly embedded for session scheduling and integrated payments — letting clients book and pay without leaving the site.
Permanent
dunnhumby
Led the main product UI overhaul (35+ enhancements, 5,000+ weekly users), migrating the platform fully to React — reducing bounce rate on ordering pages by 10%, making report ordering 37% faster, and lifting user satisfaction by +9.3pp. Directed a frontend architecture overhaul, defined coding standards, and designed a scalable onboarding path that helped 8 cohorts contribute to production work quickly.
Contract
BCG
Delivered the MVP on time for 5 prominent dental practices, owning technology selection and configuring the full frontend stack from scratch. Selected Tailwind CSS for a mobile-first approach given the majority of users accessed via mobile. Collaborated with backend engineers to define the API contract.
Contract
Instinct Digital
Overhauled the design system to ensure consistent components across all products, reducing duplicated components by 40%. Led UI development and bug-fix effort ahead of a major release for Allianz Bank, delivering a seamless launch with zero critical issues.
Contract
Starrez
Wrote comprehensive Cypress end-to-end tests across all target environments. Improved accessibility and usability using AXE dev tools and keyboard-guided tests. Engaged directly with platform users at a conference to gather qualitative feedback informing roadmap decisions.
Contract
Creative Boomerang
Migrated an e-commerce site from Subbly to Shopify using a custom-built theme, increasing long-term subscriptions by 75%. Built a Next.js static site with server-side rendering that boosted organic search query volume by 25%.
Permanent
Integrate
Led the frontend design system project, producing uniform reusable components and eliminating 80% of redundant CSS previously imported from Material UI and AntDesign. Participated in cross-team code reviews with the US engineering team and mentored junior developers across hiring, onboarding, and pair programming.
Contract
Elective Technology
Permanent
Semantic Integration
Permanent
Newsquest
Permanent
BuyAGift
Permanent
Dixons Retail